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2024. 10. 17(Thu)-19(Sat) | KINTEX Hall 7-8
Host · Organizer

Korea's Leading Beauty Expo, “The 12th K-beauty Expo Korea”

launches brand new online exhibition and conference platform

'K- Beauty Week 2020'

KINTEX owns the largest exhibition venue in Korea and has been organizing K-Beauty Expo Korea, the largest beauty trade show in Korea which has been held successfully for 12 years with 1,000 beauty and cosmetics brands. This year KINTEX launches a new online exhibition & conference platform “K-Beauty Week 2020” that reflects industrial trends and paradigm changes in the post-corona era. K-Beauty Week is scheduled to be held for 6 days from November 23^rd to 28^th at www.kbeautyweek.com

In recent years, the export amount of cosmetics and personal care has grown rapidly every year thanks to the Korean Wave that never cools down and the power of K-beauty brands. As the coronavirus spread around the world, the export performance of Korean cosmetics slowed to -2.9% and -4.1% in April and May, respectively, showing a recovery trend in June and July, increasing 14,9% and 14.7%. Korea Trade Statistics Promotion Institute announced that online sales surged despite the coronavirus, and cosmetics exports in August 2020 were $57 million, up 20% from the same period of 2019.

In this rapidly changing era, K-Beauty has planned to hold the “K-Beauty Week” so that K-beauty can maintain its existing ripple effect and establish itself as a global standard. As an alternative to existing offline exhibitions, 'Invited Buyer Video Consultation Program' with KOTRA and 'Domestic Distributor MD Purchase Consultation Program' with Korea MD Association will be provided to all exhibitors. “K-Beauty Week” will not only builds an integrated online exhibition hall, but also supports 1:1 business matching between exhibitors and buyers around the world over the constraints of place and time. In addition, the online conference “K-Beauty Insight Trend Concert, R&D Concert / Trend TALK‧Tech TALK” newly launched in 2020 which provides core solutions to prepare for the post-corona environment and the online special pavilion 'K-Beauty Insight Zone' with WGSN the leading trend consulting agency will be provided to participants of 'K-Beauty Week' so they can maximize the advantages of online exhibition.

On the ‘K-Beauty Week 2020’ official site, experts in cosmetics and related industries will open a ‘Trend TALK & Tech TALK’ session, and if you sign up as an online visitor or buyer you can watch it for free for a week from 23^rd to 28^th November 2020.

During 'Trend TALK & Tech TALK' sessions, speakers from innovative companies in cosmetics & tech industry will reveal their on-contact sales and marketing know-how and digital transformation strategies to prepare for the new era and below is a sneak peek of the whole sessions.

 Samsung Electronics' Beacon team leader Park Min-seok who developed the scalp care home care solution, AMOREPACIFIC chief researcher Lee Seong-won, who launched the '3D customized mask pack' that won the 2020 CES innovation award and beauty-trend and teck companies such as Eluo, Bay Biotech, Releaseme, Deepixel, Art & Com, B-Canvas, CY joined as speakers.

In addition, during 'Trend TALK & Tech TALK' sessions there are 29 speakers and 29 insightful sessions including 'Overseas Market Development Plan using Patent Data' by Min-Young Paik, Team Leader of Bureau Van Dijk Moody's Analytics Company, 'Strategy to Secure Intellectual Property Rights for Global Market Development' by Patent Attorney Hwang Seong-pil of Mansung International Patent Law Firm, Beauty Streams CEO Jeon Jeong-im's 'Latest Skincare Trend', Euromonitor Korea Lee Eui-kwon's 'Global K Beauty Trend', P Tech Trade Representative Park Ki-hyuk's 'Post Corona Survival Method', 'Cruelty Free Status' in Asia, delivered by animal protection group Humane Society International, 'Vegan Consumers' Choice Index' by certification consulting firm House Boutique, 'Cosmetics with a story based on Korean native plants' at National Baekdudaegan Arboretum and 'Things that can never be known from the ingredient table' by Choi Ji-hyun, a cosmetic critic.

Also, Statista, Korea Halal Industry Research Institute, Soongsil University, Korea Wig Association, Korea Health Industry Development Institute, REACH24H, CAIQTEST, Brunel, C&I Communication&Issue, The K-Beauty Science, Customs Corporation Sunyoul, Books in the Bookshelf publishing company joined as speakers and share the latest trends and market entry strategies containing major strategies for maintaining the competitive advantage of K-beauty in the post-corona era.

With the prolonged corona epidemic, the movement to prepare for the era of 'With Corona' began. 'K-Beauty Week 2020' would like to present a roadmap and vision to wisely overcome the new era to beauty & cosmetics companies, industry officials and consumers who want to look into the present and future and design a survival strategy in the new normal era.

For further information : www.kbeautyweek.com